Samantha Jewel

Samantha Jewel comes from the pioneering family that brought Australia “The Pancake Parlour” back in 1965. As a result, she understands not only the economic realties of food but also how people relate to food, like no other.

The Pancake Parlour was the first family restaurant in Australia. Her step-father, Allen Trachsel came from a long line of farmers with great farming principles and encouraged her to follow an organic path supporting her global attendance at conferences over 14 years. Her mother came from a line of strong generational women. The Pancake Parlour, through Samantha was the first organisation in Australia to buy a Soil Carbon Credit in 2006. Where possible, organic products were introduced into the restaurants.

Her personal journey has spread over 14 years of research.

She has written 3 books, all of which were championed by the headmaster of Trinity Grammar who did his thesis on Climate change and considered them visionary.

Sam's latest book Carbon is Not a Dirty Word is a guide to carbon, markets, governance and nature based solutions.

Samantha is an original thinker, a controversial expert and a mother who wants her children to have a future.